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National Repository of Grey Literature

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Změna marketingové strategie podniku Anderlová, Martina Detailed record

Change management in selected company LEHEROVÁ, Věra The subject of thesis "Change management in selected company`` is analyse of internal and external environment on the basis of SWOT and STEP analysis. Furthermore, analyse of business processes in a particular company. The theoretical part is aimed at defining the basic concepts and methods descriptions of change management. In the practical part I am mapping the processes in the company and suggesting their reengineering. Based on the analysis I am suggesting the possibilities of further changes in the company. Detailed record

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