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National Repository of Grey Literature

1,804 records found  1803 - 1804  jump to record:

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Marketingová strategie Renaultu: výzvy střednědobého plánu Michaud, David ; Kostková, Hana (advisor) ; Král, Petr (referee) Diplomová práce ?Marketingová strategie Renaultu: výzvy střednědobého plánu? si klade za cíl analyzovat marketingovou strategii společnosti Renault. Práce nejdříve popisuje společnost Renault jako takovou. Zaměřuje se na historii společnosti, firemní strategii a aktuální střednědobé cíle. Následující část popisuje přístup firmy Renault k výzkumu trhu. Zde je popsán jak kontinuální, tak jednorázový výzkum. Poté práce detailně rozebírá segmentaci, targeting a positioning. Všechny tři strategické marketingové přístupy jsou analyzovány teoreticky i prakticky, tedy z pohledu firmy Renault. Detailed record

Veletrhy a výstavy jako součást exportní strategie českých firem Vondruška, Jaroslav ; Lukáš, Zdeněk (advisor) ; Cibulková, Iveta (referee) V práci je uvedeno základní členění a obecná problematika veletrhů a výstav. Pozornost je věnována jejich postavení v marketingu a v pronikání na zahraniční trhy. Cílem práce je usnadnit vystavovateli výběr veletrhu, přičemž důraz je kladen na zahraniční akce a jejich rozdělení, s ohledem na vývoj a výzvy českého exportu. Práce rozebírá i podporu pro vystavovatele z prostředků státu a EU. Detailed record

National Repository of Grey Literature : 1,804 records found   1803 - 1804  jump to record:

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