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Youngs, values and media.
FANTOVÁ, Kristýna
This bachelor work deals with the problematics of value orientation of nowadays` youth, media models influence, and the influcence of media as such on the value orientation of our youth. In the theoretical part, work is divided into three sections. First section deals with the value orientation generally, it defines kinds and essence of values as well as it deals with the axiology in the history of philosophy. Second section deals with values, interests, attitudes and adolescence generally. Furthermore it deals with the axiological view on youth. Third section is aimed on media and rules of law that limit it{\crq}s activity within the frame of youth{\crq}s protection. Practical part consists of working out a questionnaire that will catch the intensity of consumation the media offer, influence of media model and receiving opinions, values and attitudes in construed media. It also consists of a high-school research and questionnaire evaluation.
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Health policy a state and its media image
ŠŮSOVÁ, Zuzana
Health policy comprises a sum of political activities affecting quality of life and health of people and social groups. The health policy exceeds activities of health-service institutions and covers intended manners of the public, private, public and voluntary organisations and individuals who impact the health. Among them e.g. WHO, one of the biggest and most important specialised institutions of UN. The health policy concentrates on personal, environmental and socioeconomic impact on health and on complicated and complex providing of health care. The long-range strategy of health improvement of the population of the Czech Republic ``Health for Everyone in the 21st Century{\crqq} is a rational and well structured model of complex societal care of health and its development; created by teams of prominent world experts in health policy and economics. In the Czech Republic the Health 21 programme has been applied as the National Action Plan on Health and Environment. Community programmes focused mainly on mapping of the situation in the Czech Republic and consequent continuing prevention. The single programmes are Healthy Town, Healthy School, Healthy Company and Healthy Hospital. Media represent both more and more important form of social, political and cultural life of present societies and condition of economic successfulness of many branches and their role of informant, vehicle of information and public opinion maker can be absolutely key element of propagation and explaining of health policy aspects.
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Media and their influence on delinquent behavior of children and adolescents
JANOUCHOVÁ, Veronika
The Thesis "Media and their impact on delinquent behaviour of children and youth" studies possible effects of media on children and youth who have committed an offence. The influence of media on modern societies is substantial and still increasing, which is why its affect on a human is being more and more discussed. The influence of media on children and youth seems to be particularly important. High degree of influence by external factors, including that of media belongs to the basic factors of delinquent behaviour among children and youth. This is why the Thesis tries to link these two specific areas laying in the focus of professionals as well as general public. The theoretical part first deals with the basic terms related to the influence of media on delinquent behaviour among children and youth. It also describes development and functions of media, the basic attributes of media content and media influence. There is also an insight into the legislation and authorities dealing with media activity as well as the media educational conception. The author then analyses delinquency of children and youth including the activities of a custodian. The aim of the work was to gain more detailed information on the possible impact of media on delinquent behaviour of children and youth, which is why qualitative research was chosen. Questioning methods implemented by the technique of semi-standardized interviews was used for data collection in May and June 2010. The research sample consisted of two groups of respondents. The first group consisted of seven children and young people registered by a social office and the other one of five professionals working with young people who committed offences. A case report supporting the issues in question was moreover prepared from documents conducted by a custodian. The qualitative research showed that the direct influence of media on delinquent behaviour of youth seems to be questionable, but the image shown in media might support delinquent behaviour in persons with higher risk of such behaviour. The Thesis should particularly contribute to accessibility or also extension of the information on the possible influence of media on individuals or the society as a whole in relation to young people who have committed an offence. The research results may also serve as a base for further wider research.
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The Educator´s Approach to Media Training and Computer Games within Leisure Time of School-children
MORAVCOVÁ, Dagmar
The paper describes possible ways of approaching computer games playing as part of leisure time of school-children and deals with the significance of media training in leisure time. At first it specifies the concept of leisure time and its functions, then shows some positive and negative effects of the media. It further describes classical computer games, the problem of excess computer game playing and means of prevention. The paper deals with the educator's personality and the importance of media training for his/her work. It describes philosophy for children as a way of reflecting on computer games with children.
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The Life in Cyberspace
CIMPOVÁ, Martina
This work deals with communication and human beeing in cyberspace. Teoretical part is about cummunication and media with special attention to computers. The next part speaks about history of internet and character of virtual space. Then comes on the description of nowdays cyberspace's role for the part of society and finally deals with problems of internet relationships. Practical part search sociodemographic datas of respondents, how long they use internet, what they do on it most often. The work continues with internet influence on social relationships, anonymity influence on behavior on internet and intimate internet relationships. Respondents were mostly people arround twenty years old, working or studiing, who has been using internet more than 5 years. The most often activity on internet is using emails. They mostly communicate via internet with those they know from the real life. Some of them have also experiences with meeting those, who they first met on-line. Some have experience with intimate internet relationships and with transfer into real life.
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The Children´s hero in the contemporary literature and film for children
HAFERNÍKOVÁ, Eva
The thesis deals with the representation of children hero characters in the contemporary literature and movies for children and young people. The theoretical part of the thesis deals with the influence of media and particular children fantasy heroes, Harry Potter and Isabella Swan. The practical part finds out children{\crq}s and students{\crq} opinions about media, books, movies and preferred and not preferred children heroes{\crq} qualities.
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Media literacy and its realization at the elementary school
VOBORNÁ, Blanka
Diploma work engages in the new educational line, which is Medial education. The theoretical part explaines notion of medial education, medial literacy. It describes the development of line and his obstruction to the czech education and it targets the role of medial education in the framework educational programme, it means how it should be embedded in instruction. It should fulfil the conditions. The practical part is focusing on chances of instruction medial education and analysis classes.The methodical disposition serves as instrument for teachers and students of second {--} degrese on the primary school.
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THE MEDIA AND GENDER STEREOTYPES
MACHÁČKOVÁ, Zuzana
This thesis deals with gender stereotypes in media. It is divided into two parts, one of which {--} a theoretical part {--} presents several theorethical concepts of gender in advertisement and media by some experts like Erving Goffman, Judith Williamson or Libora Oates-Indruchová. This part deals also with problems of media education and opportunities for realization of practical exercises as far as gender is concerned. The second part of this thesis is created for a practical purposes. It consists of seven practical activities focused on gender stereotypes in media which can be used at primary school as a schoolwork. A practical exercises aims to extand a students` knowledge of gender stereotypes which are presentated in media and at the same time find out how these stereotypes are percieved. At the end of the second part is described a feed-back which will be gained at the primary school Bezdrevská in České Budějovice.
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The role of media in the leisure time of older citizents.
PINKAVOVÁ, Eliška
The magisterial thesis deals with problems of seniors' pastime activities regarding the media, especially television. The theoretical part describes and explains what a qualitative research means, what this research aggregates, what the term media means, what kinds and roles we can distinguish amongst the media. The thesis aims on the importance of the media as well. This work draws from a theoretical knowledge and a self qualitative research in the practical section. The research is based on having qualitative talks with seniors. The work should find out what kind of media is preferred among seniors and why, or what role the media play in everyday life of a senior. This thesis is also focused on pointing out the fact that more seniors interest themselves in learning how to work with the internet and how they benefit from using the web. In addition, I would also like to show how the contemporary seniors spend their leisure-time and how the media participate in their lives.
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