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The effects of the process of digitalization on Czech TV
Vácha, Pavel ; Mathé, Ivo (advisor) ; Myslík, Václav (referee)
This work describes the effects of the process of digitalization of the terrestrial television signal broadcasting on the Ceská televize (Czech Television) station as a public service broadcaster. The introduction provides a basic explanation of the term digitalization and the history of digitalization of television production as the first stage of digitalization of the terrestrial television signal broadcasting. The first chapter presents a brief history of television and the television market in Czechoslovakia and the Czech Republic which also indicates the situation in the market before the process of digitalization of the television signal broadcasting began. The next section presents an overview of the legal framework of the process and the technological solution. In chapters dedicated to two new programme groups whose origination is made possible by a change in the broadcasting of the signal, their creation is described in the context and the first years of broadcasting are evaluated. The thesis also deals with the issues related to the emergence of new private television stations and their influence on the Czech Television. In conclusion, the audience is analyzed as one of the indicators of success and trends established by the process of digitization in the market and the future development in the television market from the viewpoint of the Czech Television station is addressed.

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