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The quality of toys in the context of brand: Safe and quality toy and Safe toys.
TRNKA, Michal
The thesis is focused on the analysis of quality of toys on the Czech market in context of quality toy brands Safe and Secure toys. Both of these brands are part of the Czech Quality Programme and are solely intended for the assortment of toys. In the first part are defined the basic concepts and procedures relating to theissues tracked to ensure closer acquaintance with the subject. The analytical part based on the results of a survey involving the manufacturers toys (holders of quality labels and other manufacturers), toy retailers, consumers and ČOI Supervisor, supervising toys and childcare products. The final section confirm or reject the hypothesis, evaluated the quality of toys on the Czech market and outlined proposals for solutions with respect to the data obtained in the analytical part.
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The quality of furniture in the context of the brand Czech quality furniture
NOVÁK, Tomáš
The diploma thesis deals with the analysis of the qualitative level of furniture available on the Czech market in the context of quality labels. The most important mark of quality for the section of furniture is a brand of Czech quality, furniture, which is a central issue for this work. Introduction of thesis is dedicated to the theoretical analysis to ensure a closer acquaintance with the true issue. Continuing practical part of the thesis is devoted to the analysis of the quality of the furniture present on the Czech market, which was carried out by means of questionnaires. Addressed were primarily manufacturers of furniture, who do not possess the marks, and consumers. For obtaining the third were referred to research supplemented by the investigation carried out by the technical services of accredited for the testing of furniture. The outputs obtained from the questionnaires were linked in the form of a synthesis of the data which describes the current situation in the section of furniture on the Czech market. After analytic-synthetic part followed the discussion, which was created with the use of study Furniture 2010 published by INCOMA GfK. The last part of the work is result, which was primarily intended to confirm or refute the hypothesis set out, where applicable, to the summary of the most important knowledge related to the quality of the furniture on the Czech market.
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Analysis of selected brand from the Czech Quality Programme: Q21 - 21st century store
BEZEMKOVÁ, Aneta
The aim of this thesis was to present and subsequent analysis of quality brand Q21 - 21st century store. Through a questionnaire survey conducted at the level of brand holders, brand manager and customers of two certified retail units have been identified its strengths and weaknesses. Since 2010 is this brand part of the Czech Quality Programme, which currently covering together 20 independent brands. This Programme should help consumers in shopping orientation, but also assist entrepreneurs in bringing new quality products and services to market.
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Consumer protection
Kotová, Šárka ; Drozen, František (advisor) ; Novák, Miloš (referee)
The work is divided into 2 parts. First part deals with general level of consumer protection. It specifies consumers discretions and duties, analyses concrete laws that govern consumer protection and institutional reinsurance of consumer protecion in the Czech Republic. The second part analyses situation in foodstuff area, it warns against traps of the market and underline quality brands, which can make consumer's choice easier.
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The Analysis of a Selected Quality Label (Czech Quality Programme): "Supported Employment"
RYJÁČKOVÁ, Sandra
The bachelor thesis introduces the Czech Quality Programme (CzQ), in which there are 19 quality labels currently listed. Since 2005 there is also the Quality Label Supported Employment in the Czech Quality Programme. The practical part is dedicated to the presentation of the label and its subsequent analysis, based on the results of a questionnaire survey conducted at the level of individual holders, administrator of the label and the other providers of supported employment. In the final part the current situation of supported employment in the Czech Republic is depicted as well as its influence on the Quality Label Supported Employment and the strengths and weaknesses of the label.
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The anylysis of selected labels of the Czech quality programme(toys)
TRNKA, Michal
This bachelor thesis deals with the presentment and the following analysis of selected marks from the Czech toys quality program. This program assists the distribution of quality toys and services, that are objectively checked by third side. It includes 17 marks of the quality and two of them are intended for the assortment of toys. These marks are known as {\clqq}Safe and quality toy{\crqq} and {\clqq}Safe toy{\crqq}. The analysis is based on the findings of checklists, which were practised on the producers of toys and the controllers of marks. The conclusions and the qualifications of strong and weak points of the Czech quality program are mentioned at the close of the work. There are also the proposals for the improvement in this researched area.
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The analysis of selected labels of the Czech quality programme (furniture)
NOVÁK, Tomáš
The bachelor thesis deals with the analysis of mark from the Czech quality programme, especially the Czech quality furniture mark. The introduction is dedicated to teoretical analysis, which ensures further familiarization with examinated problems. Following practical part of thesis is dedicated to mark of quality for furniture. Starts with description of the mark Czech quality Furniture, follows analysis of this mark which was conducted by questionnaire survey at managers and holders of the mark. The outputs obtained from both the questionnaires were connected to the summary of results of the questionnaire survey, which describes present situation of the mark. After analytical and synthetic part follows discussion and summary of the facts in ending, which describes results of the thesis, thus describes strenghts and weaknesses of the mark Czech quality furniture.
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Chosen problems of consumer protection
JOHNOVÁ, Michaela
The main aim of my work is to determine consumers' knowledge of their rights. I am interested in this issue both in general terms and with a focus on food. The necessary information was obtained from marketing research especially by asking consumers. The conclusion includes the results of this research and also proposals to improve consumer foreknowledge. These proposals were consulted on the Consumers Defence Association in Ceske Budejovice.
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