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Analysis of the Perception of Television Advertising of University Students
Hérová, Lucie ; Skokanová, Dagmar (advisor) ; Hajdíková, Taťána (referee)
This diploma thesis looks into a problem of television advertisement, what is still the most perceived form of advertisement. In the introduction is defined concept of advertisement and its history, functions and there is concisely described only just television advertisement too. Other section of theoretical part refers to creation of advertising campaigns, what instruments are used there and how to measure advertisement's success. Practical part examines results of questionnaire research. In the conclusion is defined some recommendations for creators of television advertisement focused on college students.
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Timing-space: the time-space stucturing of everyday´s activities of the univerzity students within the urban system of the town České Budějovice
DOLÁKOVÁ, Barbora
This thesis is based on time-space conception. It engages with analysis of moving trajectories of one population segment (university students) in urban city systém of České Budějovice. Analysis is based on primary datas which were made thanks to longitudinal survey. The aim of this survey was to find and generalize some special and repeating model of spatial behavior university students in different time periods, identification of typical social situations and structural charasteristics urban system in České Budějovice. The first part of this thesis is theoretical, it engages with are as of behavioral geography and time-space geography. The second part of this thesis is formed by practical part, which is aim at results and evaluation of research.
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Motivation for "body art" in university students
ROSSMANNOVÁ, Kateřina
The objective of the thesis was to identify the motivation of university students for different types of body art. The theoretical part dealt with the issue of motivation and the motivation to decorate the body. It also focused on the types of body art and, as two main types, tattoos and piercing were chosen. At the end of the current situation there is a definition of university students. The target group consisted of university students who have at least one tattoo, piercing or other kind of body art. The respondents were recruited at two universities (The Faculty of Health and Social Studies of the University of South Bohemia and the Faculty of Law of Charles University) and other students recruited with a Facebook application ?snowball? used to distribute a questionnaire. The total of 152 filled-in questionnaires was returned. The questionnaire had 15 questions, of which 11 closed ones and 4 open ones. Four research hypotheses were set for the thesis. Hypothesis 1 was: Internal factors dominate the motivation for decorating the body in university students. This hypothesis was confirmed as 27.7% of the respondents stated that their motivation is related to the expression of personality. Hypothesis 2 was: Motivation to decorate the body differs by gender. This hypothesis was not confirmed. Internal factors ? the expression of personality ? prevail in both sexes. Another hypothesis that was confirmed was Hypothesis 3: Health reasons would prevail as a potential incentive to remove body art. 43.7% of the respondents stated that this reason is the very reason for the hypothetical removal of body art. Hypothesis 4 was: Fashion trends do not prevail in the motivation for body art in university student. This hypothesis was also confirmed. The response that body art is IN was chosen by 10.3% of the respondents, and the reason that everybody has some body art was chosen by only 3.1% of the respondents. Only a tiny percentage (0.4%) responded they wanted to fit. The thesis can serve as a basis for further study of the motivation for decorating the body, or as a source of information not only for the academic community that deals with the issue of motivation.
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