National Repository of Grey Literature 595 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Chování spotřebitele na trhu s přírodní kosmetikou
Hrabcová, Aneta
Hrabcová, A. Consumer behaviour in the natural cosmetics market. Diploma thesis. Brno: Mendel University, 2021. The diploma thesis deals with the consumer behaviour in the market of the natural cosmetics in the Czech Republic. The main goal of the thesis is to create a proposal, which will result increase efficiency of the marketing communication and distribution in the sale of natural cosmetics. The literature research focuses on the issue of consumer behaviour, segmentation, communication mix and the theory of natural cosmetics. The orientation analysis contains an overview of the current state of the cosmetics market and the natural cosmetics market. Quantitative research conducted through a questionnaire survey. This is followed by testing of individual hypotheses and cluster analysis. The work also includes qualitative research conducted in the form of in-depth interviews. Finally, marketing communication and distribution proposals are recommended for companies selling natural cosmetics.

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