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National Repository of Grey Literature

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Aplikace Balanced Scorecard Jirásková, Eva ; Neumaierová, Inka (advisor) ; Závodská, Jana (referee) Balanced scorecard is a tool to execute and monitor the organizational strategy by using a combination of financial and non financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business process and learning and growth. It gives a framework ensuring that the strategy is translated into a coherent set of performance measures. Strategy maps are a complementary tool to the balanced scorecard, and provide a visual representation of the components of an organization's strategy. Detailed record

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