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Instagram as a communication tool
 Kšandová, Markéta ; Kubálková, Markéta (advisor) ; Vincík, Radek (referee)
The aim of this thesis is to assess the efficiency of using social site Instagram as a communication tool for a company named Žatecký pivovar. Also evaluate the activities of Žatecký pivovar on mentioned platform on the basis of managing an account of a company and propose improvements in further communication. The thesis is divided into three main parts, first of which is devoted to Internet, internet marketing and social sites in general to provide basic information about the topic. Instagram and its specifics is examined in the second part. There are mentioned basic information about Instagram, principle of its functioning, marketing use of Instagram and examples of succesful projects in the second chapter. The third part consists of instruction for the right steps while opening and managing an account of a company. Outcome in a form of evaluation the success of the project and proposals for imporovements are based on both - theoretical sources and practical part.
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