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Business plan to establish a retail company in the Czech Republic, operating in Chinese market
Vereš, Matej ; Volfová, Jitka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis is meant to design the business plan of a company in the Czech Republic, which will be selling products to an end costumer in China. The goal of this thesis is to create a credible business plan, which can be used in real life as needed by the entrepreneur, for his or her internal use. Theoretical part of the document contains methodology of business model and data collection. Practical part describes specific business plan, which contains analysis of market, customer, competition and suppliers. Chapters related to marketing, human resources, implementation schedule, financial plan and SWOT analysis are also included.
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