National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Marketing communication of football club Bohemians 1905
VOBRUBA, Lukáš
The aim of this thesis is to analyze the current state of marketing communications in a football club Bohemians Praha 1905. Another aim is to suggest possible improvements in marketing communications, which would have helped the club to better work with interested groups.
Quality of Higher Education in Selected EU Countries
Vobruba, Lukáš ; Doucek, Petr (advisor) ; Maryška, Miloš (referee)
The aim of this thesis is to approach a meaning of quality in higher education. The education is perceived as a system where several kinds of investment are transformed into outcomes with an added value. Determining a methodology based on a correlation analysis enables the author to look for links in education systems of selected members of the European Union. These links are interpreted in order to point out the qualitative implications of potential decisions in terms of managing this system both at a central and institutional level. Approaches to quality of tertiary education are presented in order to define the means of quality assessment and selecting a policy of achieving it. The functioning principles of higher education institutions describe the institutions' structure and characteristics. These are complemented with the impact of the European Union initiatives. The properties of higher education are analysed using selected indicators which are assumed to have an influence on education quality. The reasons for their choice are explained and an enouncement of hypotheses is followed by the correlation. The analysis outputs are interpreted and contextualised in accordance to their usability for the stakeholders.
The impact of CRM implementation on company operation and its business activities
VOBRUBA, Lukáš
The aim of this bachelor thesis was to consider the impact of CRM implementation on company operation and business activities of OSPAP a.s., compare changes brought by implementing of this system, define pros and cons. Finally propose possible changes.
Usableness of web browsers
Vobruba, Lukáš ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This work examines utility, efficiency, and convenience offered by present web browsers. The first part defines the function and history of a web browser. The next chapter covers important browser features along with their description. Five commonly used browsers are analyzed afterwards, having their attributes and user interface depicted. Performance tests were aimed to measure the browsers' speed. Their methodology and annotated output are included in a dedicated chapter. User approach follows, focusing on successfulness in browser navigation and internet activities which have been tested on three individuals. The work concludes with acquired findings and an outline of anticipated trends.

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