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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of ZDAS company on the chosen international markets
 Novotná, Romana ; Klosová, Anna (advisor) ; Tlustý, Antonín (referee)
The bachelor thesis deals with the marketing strategy of the company ZDAS on the international markets. The work is divided into 4 parts. The first part is devoted to the theoretical level of the marketing strategy. This is followed by a practical part that begins with performance of the company ZDAS. The third part analyzes the marketing strategy of the company in terms of the different instruments of marketing mix. The final part summurizes the strategy and adds few suggestion to improve it.
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