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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Study of Services for Non-Profit Organization in the Field of Undergraduates
 Navarová, Veronika ; Tesař, Rostislv (referee) ; Jurová, Marie (advisor)
The aim of this bachelor thesis is the study of services management in non-profit organization. The thesis is divided into four parts. Introduction of the chosen non-profit organization, theorical part, analysis of the current situation of services and proposals for improvement. In the first part is introduced chosen non-profit organization. In the theoretical part is defined non-profit sector, services sector, services marketing and processes. The analytical part is made of describing services, international processes and marketing research of customer satisfaction and its evaluation with the SWOT analysis method. In the last part are proposals for improvement of current services, processes and customer satisfaction.
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Study of Services for Non-Profit Organization in the Field of Undergraduates
 Navarová, Veronika ; Tesař, Rostislv (referee) ; Jurová, Marie (advisor)
The aim of this bachelor thesis is the study of services management in non-profit organization. The thesis is divided into four parts. Introduction of the chosen non-profit organization, theorical part, analysis of the current situation of services and proposals for improvement. In the first part is introduced chosen non-profit organization. In the theoretical part is defined non-profit sector, services sector, services marketing and processes. The analytical part is made of describing services, international processes and marketing research of customer satisfaction and its evaluation with the SWOT analysis method. In the last part are proposals for improvement of current services, processes and customer satisfaction.
Detailed record

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