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National Repository of Grey Literature

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Segmentace trhu čaje Smetanová, Vlasta ; Koudelka, Jan (advisor) ; Ledecký, Roman (referee) Obsah diplomové práce je praktické provedení segmentace trhu čaje v ČR. Práce obsahuje charakteristiku trhu čaje,primární a sekundární informace, analýzu I. stupně,analýzu II. stupně,nalezení a charakteristiku segmentů spolu s marketingovým doporučením pro jednotlivé segmenty Detailed record

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