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National Repository of Grey Literature

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Komukační plan města Kroměříž Skopalová, Adéla Skopalová, A. The communication plan of Kromeriz. Bachelor thesis. Brno: Mendel University, 2014. The bachelor thesis is aimed at the development of communication plan of Kromeriz, with focus on tourism. The aim of this work is to evaluate current marketing and communication of city. The achieved results were used in marketing analysis of the current state of tourism in destination of Kromeriz. The result work is to propose a communication mix is applied to the chosen market segment. Detailed record

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