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National Repository of Grey Literature

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Marketingová komunikácia spoločnosti Provident Financial s.r.o. Sklenčárová, Stela Sklenčárová, S. Marketing communication of company Provident Financial s.r.o. Bachelor thesis. Brno: PEF Mendel University in Brno, 2019. The bachelor thesis is focused on the proposal of marketing communication of Provident Financial s.r.o. The theoretical part is oriented on the explanation of professional terminology which clarifies the necessary knowledge of marketing communication. For the creation of the proposals the current situation of the com-pany and subsequently the competition and segmentation were analysed. The last step was to calculate the preliminary costs of the individual proposals. Detailed record

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