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National Repository of Grey Literature

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Competitiveness of an enterprise on the example of Alstom Power Nešpor, Radek ; Kubešová, Vlasta (advisor) ; Sedláčková, Leona (referee) ; Nováček, Jan (referee) Cílem bakalářské práce je vybrané teoretické poznatky konkurenceschopnosti podniku a metody jejího dosahování aplikovat na existující podnik Alstom Power s.r.o. a tím zlepšit jeho postavení s ohledem na konkurenční prostředí v němž se nachází. Metody analýzy konkurenceschopnosti a s tím související analýzy konkurenčního prostředí zde použité jsou zejména strukturální analýza odvětví a výběr konkurenční strategie, definice konkurenčních výhod a volba vhodných strategických rozhodnutí. Práce obsahuje jasně formulovanou konkurenční strategii a její výhody i nevýhody. Rovněž práce obsahuje kroky jimiž je možno nevýhody zvolené konkurenční strategie eliminovat, či alespoň minimalizovat. Detailed record

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