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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the Satisfaction of Selected Customer Segment and Proposals to Increase the Demand
 Rozsypalová, Šárka ; Ing. et Ing. Miloš Škrdlík, MSc., MBA (referee) ; Bayerová, Vladimíra (advisor)
Master´s thesis deals with the issue of segment “students” and its demand in the selected stores Maloobchodní sítě BRNĚNKA, spol. s r.o. To ensure that proposed solutions to best serve company itself, is an analysis of the current situation and customer satisfactions and needs analysis, made in the form of marketing research. It contains suggestions, to help increase demand in this segment and that serve to keep competitiveness stores.
Detailed record
Analysis of the Satisfaction of Selected Customer Segment and Proposals to Increase the Demand
 Rozsypalová, Šárka ; Ing. et Ing. Miloš Škrdlík, MSc., MBA (referee) ; Bayerová, Vladimíra (advisor)
Master´s thesis deals with the issue of segment “students” and its demand in the selected stores Maloobchodní sítě BRNĚNKA, spol. s r.o. To ensure that proposed solutions to best serve company itself, is an analysis of the current situation and customer satisfactions and needs analysis, made in the form of marketing research. It contains suggestions, to help increase demand in this segment and that serve to keep competitiveness stores.
Detailed record

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