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National Repository of Grey Literature

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Additional services of utility companies as an instrument of customer retention Koudelka, Martin ; Vávra, Oldřich (advisor) ; Pokorný, Miloslav (referee) The thesis deals with usage of additional services as a marketing technique of utility companies after the liberalization of natural gas and electricity markets. Aim of the thesis is to design a portfolio of additional services that will provide a utility company with a loyal customer base. The portfolio is based on analysis of theoretical background as well as analysis of current supply of additional services on Czech and foreign utility markets. Detailed record

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