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Způsoby propagace produktů a služeb na internetu
Michna, Dennis
Michna, D. Opportunities for product and service advertisement on the Internet. Bachelor thesis. Brno: Mendel University, 2017. This Bachelor Thesis presents marketing basics and important tools for the In-ternet advertising. The thesis contains two main parts. The first, theoretical part defines the legal aspects of advertising, describes the Internet influence in market-ing, online marketing origin and most of the marketing tools including their usage in real world. The second, practical part covers opportunities for company adver-tisement in Czech environment, especially on the most important Czech Internet portal and search engine, Seznam.cz. Besides that, there is an evaluation of user survey for the purpose to find out the most effective way of Internet advertising. Also several online marketing agencies were asked to help. Based on these sources, conclusions were drawn and discussed with the main goal of this Thesis in the mind.
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