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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Proposal for the Development Strategy of a Small Mobile Coffee Shop
 Cetkovská, Barbora ; Kunešová, Kateřina (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on the proposal of potential future development of the family coffee truck. The theoretical part handles problematics of development and growth of the small companies including selected analytical and research methods that examine internal and external environment of the company. Analytical part contains the practical application of analytical methods and marketing research in order to find a data and information for future decision and selection of the appropriate strategy. The last part of the thesis is focused on the results of the provided analyzes and recomends the most suitable strategy to strengthen company´s position in the market. The proposals are processed into the implementation of the proposed actions, including an assessment of the benefits and risks.
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Životní styl mladé generace (90. léta v ČR)
 Kunešová, Kateřina ; Duffková, Jana, (advisor)
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