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National Repository of Grey Literature

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Návrh marketingové komunikace pro Pekařství Javor Koníčková, Radka Koníčková, R. Draft of marketing communication for Pekařství Javor. Bachelor thesis. Brno: FBE Mendelu Brno, 2014 The Bachelor thesis is aim at marketing communication for Pekařství Javor, who is a distributor of bakery products in Zlínský region. This draft of new communication should maintain higher amount of new customers. For formation of new marketing communication was analyzed contemporary marketing and communication mix of the company. Next was performed analysis of internal origin, analysis of competition and selected the target group. At last was made proposals and expected budget. Background research contains of explication of terms relating to marketing communication and particular tools. Detailed record

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