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National Repository of Grey Literature

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Marketing case of selected brand Klačková, Klára ; Průša, Přemysl (advisor) ; Jánoš, Marián (referee) This thesis discusses the analysis marketing strategy of the brand Skittles of Wrigley Com-pany, which operates in the non-chocolate confectionery market. After theoretical section, is in the practical part used theoretical knowledge on the example of Skittles brand. The analy-sis shows the possible reasons for differences in sales and popularity between Slovak and the Czech Republic and some step are recommended to improve the sales. Detailed record

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