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Business Strategy Formulation
 Kešnerová, Nikola ; Pokorná, Jitka (advisor) ; Tereza, Tereza (referee)
The thesis is focused on formulation a draft strategy of a company; the chosen company is named PRAGOTRADE Ltd., which conducts business in the field of recycling of constructional and demolition waste. The first part of the thesis is made of theoretical outputs, as basics for strategy creation, stemming from expert publications. Practical part starts with presenting the company and the type of its business. For evaluation of current condition was used strategy analysis, external and internal environment were examined separately. Evaluation of findings is summed up in matrix IE, from which are generated possible alternatives. Optimal company strategy was chosen by using decision-making method, which is related to the previous results. Final output from used methods is recommended for implementation with possible draft of feasibility and defence of workability.
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