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Spokojenost návštěvníků a kvalita destinace cestovního ruchu
Kacetlová, Denisa
Kacetlová, D. Visitor satisfaction and quality of tourism destination. Diploma thesis. Brno: Mendel University, 2023. This diploma thesis deals with the evaluation of visitor satisfaction and the quality of the tourism destination Znojemsko and Podyjí. The main goal of the thesis is based on the identification of factors influencing the overall satisfaction of visitors to deduce a proposal for recommendations and measures for the destination management of Znojemsko and Podyjí to systematically increase the quality and satisfaction of destination's visitors. The research used a questionnaire survey with visitors directly in the destination, the obtained data were subjected to regression analysis.

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