Home > Search Results: KRUTSKÁ, Karolína
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Assessment tools of promotional mix
 KRUTSKÁ, Karolína
In my bachelor work I was studying promotion as a part of marketing mix and tools of promotion. These tools are personal selling, sales support, advertising and public relations. Promotion is communication between subjects on the market, especially between companies and their customers. Companies are trying to persuade potential customers by using promotion to buy their products. The aim of this work is to find out how customers perceive personal sellers in stores or in restaurants. Then to find out public opinion on doorstep selling and promo-tional events and to suggest possible ways how to improve a relationship between deal-ers and customers. I did my own research where I used a questionnaire, interviews with vendors and self-observation to gain information. The results of the research are described in the second part of this work.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English