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National Repository of Grey Literature

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The financing of international sports events in the Czech Republic Janíčková, Romana ; Novotný, Jiří (advisor) ; Stejskalová, Lucie (referee) Práce se zabývá problematikou připravenosti české společnosti vnímat sport jako komerční aktivitu, která je spojena s ekonomickými výdaji. Vychází se z euroatlantického pojetí sportu, kde je zřetelně vnímána komerční a společenská složka sportu. Komerční pojetí sportu v České republice je popisováno na příkladu společnosti Prague International Marathon spol. s r.o., která organizuje městské běhy v Praze. Problematika je prověřována na základě analýzy struktury běžců, ekonomického přínosu pro Prahu a dotazníkové metody. Detailed record

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