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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Internationalization in the Environment of Small and Medium-Sized Enterprises
 HROUDA, Pavel
This diploma thesis examines on a chosen sample the process of internationalization in small and medium-sized enterprises in the Czech Republic. It familiarizes the reader with both theoretical aspects and empirical findings. Under the terms of the theoretical aspects, the thesis includes perspectives and determinants of internationalization. Small and medium-sized enterprises are defined too. The methods used in the empirical part of the thesis are analysis, inductive reasoning and questionnaire survey. The results are compared with conducted studies on a similar topic. The thesis also introduces the degree of internationalization, the value of which can give information about all organizational culture, strategy and managerial attitude. Thus, the aim of the thesis is a complete overview about internationalization of small and medium-sized enterprises in the Czech Republic, due to which incentives are given for further exploration, for example in the field of competitiveness on foreign markets.
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Environmental Analysis of a Chosen Organization
 HROUDA, Pavel
The purpose of this bachelor thesis is to examine the environment of a chosen organization with an emphasis on both external and internal analysis. The thesis explores whether the methods of the external and internal analyses give enough information to evaluate the condition of the organization. It also suggests the most important method for business management. The analyses used in the thesis are Porter´s Five Forces, PESTLE, BCG and financial analysis. The results of the analyses are expressed using research taken from within the organization and are concluded in SWOT analysis. The main tool are interviews with managers. This concrete data is used to evaluate the condition of the specific organization and to give advice to managers. Thus, the aim of the thesis is to suggest ways to increase an organization´s efficiency and ways to identify losses.
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