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Návrh strategie pro kavárnu
 Holčáková, Kateřina
Holčáková, K. A plan of a strategy for a café. Bachelor thesis. Brno: Mendelova uni-verzita v Brně, 2023. This bachelor thesis focusses on planning a strategy for newly established café. The thesis is divided into theoretical and practical part. The theoretical part con-sists of a literary recherche originating from specialized literature. This part con-tains explanation of terms in management, strategy and business management and subsequently environmental analysis explanation, which is comprised of an analysis of both inner and outer environment. The practical part contains a break-down of inner and outer environment of a business. In the outer environment analysis are via PESTE analysis and Porter's five forces analysis identified oppor-tunities and threats. Based on the inner environment analysis are via the principal of key words identified the strengths and weaknesses. With the help of SWOT analysis are suggested possible strategies for the business and subsequently is one of the strategies economically evaluated.
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