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National Repository of Grey Literature

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Marketing Communication in Pharmaceutical Industry Jirků, Jitka ; Lešetický, Ondřej (advisor) ; Hodek, Jiří (referee) The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies. Detailed record

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