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Analysis of the grapevine´s commodity chain
 Hampejsková, Tereza ; Malý, Michal (advisor) ; Hálová, Pavlína (referee)
The thesis deals with the evaluation of the mail specifics in the area of wine growing and wine production in the Czech Republic. It mostly focuses on the way of grapevine growing and the following processing of it in Bohemia and Moravia by comparing the larger and smaller growers of this commodity vertical. In the theoretical part the thesis describes the types of companies together with marketing differences between small and medium companies which are occupied with grapevine commodity and foreign trade in terms of commodity. The thesis describes also the legislation according to the Czech Republic and EU. In the end of the theoretical part is mentioned the competitive ability of grapevine commodity. In the practical part is the grapevine commodity analyses on the basis of the questionnaire inquiry conducted among the wine-growing companies, together with SWOT analysis and evaluation of the specifics of grapevine commodity. Furthermore, in the empirical part is carried out a statistical analysis of the foreign commerce with vine of the Czech Republic in terms of vineyard area, production, consumption and import and export. The thesis deals with foreign trade with wine in EU27 according to SITC codes related to the commodity and the overall balance of import and export within EU27.
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