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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumer behavior research
 Hašková, Lucie ; Turnerová, Lenka (advisor) ; Koudelka, Jan (referee)
The major part of this work is a consumer behavior research in process of buying christmas presents. The goal of this work is to describe a consumer behavior of Prague's customers in process of buying christmas presents, also describe a a consumer behavior of different age and social groups, as well as the difference between men and women.
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