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National Repository of Grey Literature

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Marketing Specificities in Conference Organization Business Gryshchuk, Viktoriia ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee) This thesis describes the main aspects of event business organization, mainly specificities of conferences business around Europe and Russian Federation. Theoretical part includes service marketing and marketing mix. Practical part is focused on the conference organization by Jacob Fleming Company. Some examples of conference materials are provided at the end of the thesis. Detailed record

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