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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Chosen Destination Issue on the Tourist Industry Market in the Czech Republic
 Šepsová, Anežka ; Navrátilová, Miroslava (advisor) ; Eichler, Michal (referee)
The bachelors thesis deals with the issue of tourism in the chosen destination, which is the town of Cortina d Ampezzo located in the northern Italy in the Dolomite mountains. The first part of the bachelors thesis contains the theoretical definition of tourism, including basic terms and categorization of this branch. In the next part, the thesis focuses on the description and characteristics of the chosen destination, including tourism services and types of leisure time activities in the summer and winter season. The next part is the analysis of the current level of attractiveness of the destination for Czech tourists. The data for the analysis were obtained from the questionnaire survey and evaluated by charts and tables. The conclusion and resulting recommendations for increases attractiveness of the destination were made using the analysis of the offer of sightseeing tours, which might, along with the results of the questionnaire, contribute to the improvement of the offer.
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Retail sales with a focus on the importance of shopping centers
 Eichler, Michal ; Hes, Aleš (advisor) ; Petr, Petr (referee)
This diploma thesis is devoted to the evaluation of the meaning and role of shopping centers in retail sales in the Czech Republic, using analysis performed. The SWOT analysis was carried out in order to identify strengths and weaknesses of selected shopping centers and to define their opportunities and threats. Further, some of financial indicators of given studied shopping centers were calculated and the resulting data were compared to each other in the monitored time period. On the basis of these results, it was evaluated a possible impact of the effectiveness of the law of corporations to shopping centers. In the next part, two retail format focused on food sale were compared based on financial indicators. The first format is represented by hypermarkets located in shopping centers and the second one by smaller retail units. The last section describes evaluation of questionnaire focused on consumer behavior of customers during food purchase and their preferences in choice a retail format.
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