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Brand awareness of Vím, co jím
 Dryáková, Kristýna ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Bachelors Thesis is focused on the brand awareness of Vím, co jím. The aim is to evaluate the brand awareness of Vím, co jím on the Czech market; to judge how the brand is perceived by the consumers and to evaluate if the brand awareness increases after a longer period of time due to the provided questionnaire and information material regarding the same group of respondents. The thesis is divided into two parts, theoretical and practical. The first part deals with the theory of brand. The practical part is focused on the brand Vím, co jím in detail and two marketing researches of the brand awareness. The final part of the bachelors thesis is concerned with the summary of the researches and concrete suggestions and recommendation in order to increase the brand awareness of Vím, co jím on the Czech market.
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