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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Testing of Marketing Communication
 CÍSAŘOVÁ, Alena
The aim of the diploma thesis "Testing of Marketing Communication" is to create a new marketing communication for generic product and to test the consumer´s perception of this communication. In this thesis, salt has been chosen as the generic product because it presents a very common commodity and people need and use the salt every day.
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Unethical Marketing Communication
 CÍSAŘOVÁ, Alena
The goal of this Bachelor?s thesis entitled "Unethical Marketing Communications" was to analyze the current state of ethics in marketing communications, specifically focusing on a selected area that might be ethically problematic. Afterwards, the thesis is attempting to propose certain regulatory measures. For this particular thesis, political campaigns that have emerged in the Czech Republic before the Senate and municipal elections in 2010 were chosen. These elections were not regulated to the sufficient extent and, therefore, could easily exceed certain limits of morality.
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