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National Repository of Grey Literature

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Finanční analýza společnosti Euro RSCG, a. s. Bauer, Vladimír ; Grünwald, Rolf (advisor) ; Korbová, Radana (referee) Cílem práce je posoudit finanční zdraví společnosti Euro RSCG, a. s. s důrazem na charakteristiky reklamního odvětví. První část práce se věnuje popisu reklamního odvětví a blíže jsou popsány pojmy reklama, komunikační proces, subjekty reklamního trhu. Samotatná kapitola je věnována popisu reklamních médií a mediálním ukazatelům. V další část je zaměřená na společnost Euro RSCG, a. s. Další část obsahuje finanční analýzu vybrané společnosti. Detailed record

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