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Visitors` Satisfaction in the Town of České Budějovice
BUŠTOVÁ, Jana
The bachelor's thesis focuses on the satisfaction of visitors in the town of České Budějovice. Thus, the area of tourism and the factors affecting it is crucial, as well as the topic of the tourism offer, which is carried by the object of tourism, i. e. destinations, businesses and tourism organizations. Also important is the tourism product itself, which is offered to potential customers in the market and satisfies their needs. Within the theoretical assumptions, the demand of tourism, which is represented by its participant, is also taken into account. It is his satisfaction that the work deals with, and therefore his behavior, motivation and decision-making process are examined. Furthermore, the work deals with quality in tourism and its connection with satisfaction. The building block of the work is a questionnaire survey. It took place in August and early September 2019 in the most visited locations in the city of České Budějovice. In total, number of 297 respondents participated in the survey and evaluated their satisfaction with selected services. Information on the mode of transport, the organization of the trip, its main reason, the number of people in the group or expenses during the stay was also sought. Based on this information, a draft measures leading to an increase in the satisfaction of České Budějovice tourism participants was drawn up.
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