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National Repository of Grey Literature

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Vliv obalu a etikety na rozhodování generace Z při nákupu vína Böhmová, Jana BÖHMOVÁ, Jana. The influence of packaging and labels on the decision making of generation Z when purchasing wine. Brno, 2023. Bachelor thesis. Mendel Universi-ty in Brno. The submitted bachelor thesis deals with the issue of consumer behavior of gener-ation Z on the wine market. Eye-tracking technology was used in the work, which was additionally supplemented by questioning in the form of a questionnaire. The obtained data were statistically evaluated and compared with the study to which this work follows. Recommendations for wine producers were created from the obtained results. Detailed record

Specifika řízení jednotlivých fází životního cyklu firmy Böhmová, Jana ; Černá, Jitka (advisor) ; Novák, Milan (referee) Charakteristika jednotlivých fází životního cyklu firmy. Založení, růst, krize a zánik podnikatelského subjektu. Řízení jednotlivých fází a průběh životního cyklu firmy Aleš Kučírek - Akonto. Detailed record

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