National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Femmebook; Feminine selfpresentation on social network
Žilková, Martina ; Sokolová, Věra (advisor) ; Baslarová, Iva (referee)
Introduced Diploma thesis aims to analyze the schemes of online self-presented femininity on a social network site using depth analysis of chosen Profiles. The aim was to discover the concepts of online self-presentation using gender perspective. Facebook as a huge user based medium, which allows all its users to produce content, constitutes a potential to change stereotyped schemes in presenting femininity in media. In theroretical part I summarize the principles of Facebook functions, I engage in Goffman's (and his followers') dramaturgical metafor and I link it to the theories of Gender Advertisements, The Beauty myth and Male gaze. All of these theories I use in analytical part of the thesis.

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