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Strategic management in small artistic organizations
 Žák, Matěj ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
Goal of this Bachelor's Thesis is to present the theoretical minimum in the subject of strategic management that is to be applied in small artistic organizations. Background of most of the authors cited here is deliberately non-artistic. The crucial part of this thesis deals with the insight of M. Porter (theory of competitive advantage), W. Chan Kim and Reneé Mauborgne (Blue Ocean Strategy) and M. Kaiser (strategic planning in the arts). Each of the theoretical concepts is elucidated by set of real examples of cultural organizations. Special emphasis has been put on the global importance of internet and information technology. For the same reason start-ups has been included in the group of small artistic organizations as its relevant part.
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