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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Analysis of Marketing Strategy of GE Money Bank in the Czech Market
 Švástová, Magda ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
The objective of my thesis is the analysis of GE Money Bank's marketing strategy in the Czech market and proposal of measures to reduce its weaknesses. Theoretic part of the thesis describes concept of strategic management and particular parts of marketing strategy. Analytic part evaluates external environment in which GE Money Bank operates and subsequently describes marketing strategy of GE Money Bank -- goals of the company, segmentation and targeting, marketing objectives, corporate identity and so on. In the final part of the thesis, there is an SWOT analysis of the marketing strategy and proposed measures to reduce weaknesses of the marketing strategy.
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GE Money Company Entry on the Czech Market
 Švástová, Magda ; Halík, Jaroslav (advisor) ; Šlapalová, Lucie (referee)
Práce popisuje vstup společnosti GE Money na český trh a její produktovou nabídku. Odpovídá na otázku, jaký způsob financování automobilu je nejvýhodnější.
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