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National Repository of Grey Literature 69 records found  beginprevious69 - 69  jump to record: Search took 0.01 seconds. 
Web Navigation on E-commerce Websites in the Czech Republic
 Míka, Filip ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
The primary purpose of this study is to explore web navigation design practices on e-commerce sites in the Czech Republic. Qualitative research methodology was utilized in this study defining: sample of e-commerce sites, navigation types and qualitative design properties of web navigation. The collected data are presented in compliance with the utilized methodology including summary of important empirical evidences in shape of recommendation for e-commerce companies. The thesis consists of four parts: the first chapter brings up an introduction to web navigation and sets thesis philosophy. The next chapter introduces the theoretical discourse about navigation systems and design characteristics as information base for the third part describing methodology of qualitative characteristics adherent to web navigation which are evaluated in the final part.
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