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National Repository of Grey Literature

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Effectiveness of mobile advertising Strnadová, Marie ; Karlíček, Miroslav (advisor) ; Blažková, Jana (referee) In the first part mainly the basic information about the types of mobile advertising are mentioned. Important topics such as business models and comparison with other advertising media are giving a conclusion for the theoretical part, which together with case studies from czech and foreign markets gives a solution to the effectiveness of mobile marketing. Detailed record

National Repository of Grey Literature : 24 records found   24 - 24  jump to record:

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