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Obmedzovanie škodlivej spotreby v Európskej únii pomocou daňových nástrojov
Černáček, Kristián
The diploma thesis is focused on consumption taxes in the European Union, their changes and impacts on limiting harmful consumption. The author of the diploma thesis examines the level and change of consumption tax rates in EU countries, the development of average and median wages, prices of goods of harmful consumption and the costs caused by harmful consumption. The main goal of the diploma thesis is to find out whether it is possible to effectively reduce consumption by increasing tax rates. The secondary goal is to define the amount of consumption taxes in the EU, to find out prices and wages. In the Czech Repub-lic, find out the level of consumption, calculate the elasticity of demand and compare the results with the results of a questionnaire survey. Based on the findings, evaluate the effectiveness of the tax policy and propose measures.
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Profil návštevníka turistickej destinácie južná Morava
Szigetiová, Lucia
This master's thesis is focused on examining the consumer behavior of tourists visiting the South Moravian region. The primary objective is to identify and analyze the characteristics of visitors to the researched destination with a particular emphasis on their consumer behavior and to create visitor profiles. Additionally, the study aims to compare the behavior of visitors before and after the onset of the Covid-19 pandemic. The research involved collecting data from 1913 respondents through a questionnaire survey. By utilizing cluster analysis, visitor behavior was identified and compared with the pre-pandemic visitor profiles provided by the CzechTourism agency. The results contribute to a comprehensive understanding of the changes in consumer behavior brought about by the pandemic. The thesis concludes with practical proposals and recommendations tailored for the benefit of tourism organizations.
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Hodnocení služeb poskytovaných ve fitness centrech
Bodláková, Natálie
This bachelor thesis focuses on identifying the significant factors of fitness services influencing the customer's decision making in the subsequent selection of a fitness centre. The significant factors are availability of machines, staff, cleanliness of the gym and toilet facilities, group classes and other services related to and relaxation area. The work is created for two fitness centres. Three clusters are created for the two gyms using cluster analysis. These clusters are then described in terms of demographic structure and respondent satisfaction. Further, a preference analysis is also conducted which is also helpful to make recommendations for individual fitness centers. The finding is that fitness centers are plagued by similar problems.
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Potenciál automatizácie v cestovnom ruchu
Entlichová, Sabína
The bachelor's thesis deals with the identification of individual areas within selected segments of the tourism industry with the potential of introducing automation and automation processes. In this work, we focus on the historical development of industrial revolutions and the basic characteristics of automation and automation processes with an emphasis on tourism. The work discusses the possibilities of using automation in the tourism industry, specifically in the field of transport, in accommodation facilities, at the hotel reception, in hotel rooms, but also in other hotel operations.
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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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Návrh a implementace IS pro výrobně-obchodní firmu
Dobrovolná, Kateřina
Dobrovolná, Kateřina. Design and implementation of IS for a manufacturing and trading company. Brno: Mendel University in Brno, 2023. This bachelor's thesis is devoted to the issue of choosing the optimal information system for a business-manufacturing company. The main goal of this work is to design an information system that will streamline the organization and record of inventory within the company's operations and enable the subsequent shipment of products outside the company. This solution also includes the design of a hardware device for reading barcodes.
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Vliv právní regulace reklamy na vybrané společnosti
Báborská, Veronika
The impact of legal regulation of advertising on selected companies. The bachelor's thesis focused on the issue of the influence of legal regulation of advertising and legislation against unfair competition on specific entrepreneurs. The theoretical part is focused on defining basic concepts related to the given topic. In the analytical part, an analysis of the legal sanctions imposed on the companies is carried out and then compared with the economic performance of the companies calculated from the financial analysis. Then the research is carried out using the qualitative research method of semi-structured interviews. Based on the findings, an assessment was made of whether the legislation against unfair competition and the legal regulation of advertising is valid and effective.
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How can Chinese sportswear and equipment brands use ethnocentrism to attract young Chinese consumers?
Su, Wenkai
With the continuous advancement of economic globalization, Chinese consumers are facing more diverse choices when shopping. This thesis aims to study how Chinese sportswear and sports equipment brands use ethnocentrism to attract young Chinese consumers. The purpose is to propose recommendations to further enhance market competitiveness. The thesis investigates the impact of consumer ethnocentrism on the purchase intentions of sportswear and equipment, primarily considering direct effects, mediating effects, and moderating effects, ultimately establishing a conceptual model. In the subsequent empirical study, the thesis collects data through online questionnaire surveys (n = 302), utilizes SPSS for regression analysis, and examines the hypotheses proposed. The results suggest that application of ethnocentrism in marketing of Chinese sportswear and sports equipment brands can be a source of competitive advantage.
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Řízení likvidity ve vybraném podniku
Kubík, Jakub
Kubík, J. Cash management in the selected company. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis focuses on the examination of financial analysis and li-quidity management in a selected company between 2017 and 2021. The per-formance of the company is evaluated through financial analysis and its corre-sponding ratios. After the analysis is completed, suggestions are offered to im-prove the company's well-being
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Nástroje eGovernmentu v praxi obecního úřadu
Kučerová, Markéta
Kučerová, M. eGovernment instruments in the practice of the Municipal Authority. Bachelor thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis called eGovernment instruments in the practice of the Municipal Authority examines the concept of eGovernment itself, with the help of appropriate tools in practice. Description of the representation of instruments, especially data box, electronic signature, Czech POINT, Citizen Portal and various electronic applications. The aim of the work is to map the situation at the given municipal authority in practice, to identify the advantages and disadvantages and subsequent opportunities for correction and improvement for the benefit of the authority.
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