Original title: Marketing v korejském hudebním průmyslu
Translated title: Marketing in the Korean Music Industry
Authors: Phamová, Thanh Huong ; Schneiderová, Soňa (advisor) ; Ježková, Tereza (referee)
Document type: Bachelor's theses
Year: 2026
Language: cze
Keywords: branding; collaborations with brands; idol; K-pop; Korean music; Marketing; marketing strategy; music industry; public relations; South Korea; branding; hudební průmysl; idol; Jižní Korea; K-pop; korejská hudba; Marketing; marketingová strategie; public relations; spolupráce se značkami

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/210908

Permalink: http://www.nusl.cz/ntk/nusl-780687


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses