Original title: Role ředitele školy při tvorbě marketingové strategie
Translated title: The role of the school principal in creating a marketing strategy
Authors: Čadilová, Zuzana ; Urbanová, Eva (advisor) ; Kolek, Jindřich (referee)
Document type: Bachelor's theses
Year: 2026
Language: cze
Keywords: case study; image; marketing; marketing strategies; school principal; secondary school; image; marketing; marketingové strategie; případová studie; střední škola; ředitel školy

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/208536

Permalink: http://www.nusl.cz/ntk/nusl-778401


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses