Original title: NÁVRH SYSTÉMU COMPETITIVE INTELLIGENCE
Translated title: DESIGN OF THE COMPETITIVE INTELLIGENCE SYSTEM
Authors: Nemergutová, Veronika ; Ptáček, Roman (referee) ; Bartes, František (advisor)
Document type: Bachelor's theses
Year: 2026
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalárska práca sa zaoberá konceptom Konkurenčného spravodajstva, prístupmi, akými je nutné naň hľadieť, ako aj integráciou umelej inteligencie do tohto procesu. Návrh riešenia obsahuje komplexný systém zberu a vyhodnotenia informácií s cieľom získať konkurenčnú výhodu, prispôsobený podmienkam vybraného mikropodniku. The bachelor thesis examines the concept of Competitive Intelligence and the various approaches to its interpretation, as well as the integration of artificial intelligence into this process. The proposed solution provides a comprehensive system for information collection and evaluation aimed at gaining a competitive advantage, specifically tailored to the conditions of a selected micro-enterprise.
Keywords: competitive advantage; Competitive Intelligence; konkurenčná výhoda; Konkurenčné spravodajstvo

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/260235

Permalink: http://www.nusl.cz/ntk/nusl-776749


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses