Original title: Strategická analýza podniku Jíša Rent-car
Translated title: Strategic Analysis of Jíša Rent-car Company
Authors: Jíša, Josef ; Dvořák, Jiří (advisor) ; Kout, Milan (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce se zabývá strategickou analýzou podniku Jíša Rent-car s.r.o. Popisuje a hodnotí vnější a vnitřní okolí podniku, jeho konkurenční pozici a doporučuje pro podnik nejvhodnější strategii rozvoje. The topic of the thesis is a strategy analysis of Jíša Rent-car s.r.o. It describes and rates the internal and external company environment, its competitive position and recommends the most suitable strategy for company development.
Keywords: Competition; Jíša Rent-car, s.r.o.; Strategic analysis; Jíša Rent-car s.r.o.; Konkurence; Strategická analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26619

Permalink: http://www.nusl.cz/ntk/nusl-76453


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses