Original title: Kulturní aspekty v marketingové komunikaci turistických destinací: Analýza a komparace komunikace Švýcarska a Islandu na sociálních sítích
Translated title: Cultural Aspects in the Marketing Communication of Tourist Destinations: Analysis and Comparison of the Social Media Communication of Switzerland and Iceland
Authors: Ustymenko, Olesia ; Kolská, Martina (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2026
Language: cze
Keywords: cultural dimensions; deductive coding; destination branding; destination marketing; Hofstede; Iceland; Instagram; marketing communication; qualitative content analysis; Switzerland; deduktivní kódování; destinační branding; destinační marketing; Hofstede; Instagram; Island; kulturní dimenze; kvalitativní analýza obsahu; marketingová komunikace; Švýcarsko

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/206602

Permalink: http://www.nusl.cz/ntk/nusl-696279


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses